India Journal: Visit to Pure Ghee Textile Designs

Ghee, clarified buffalo or cow butter, is the essential cooking and flavoring oil in India. Ghee also has religious significance and is used at life cycle celebrations throughout the country. It is highly nutritious and is part of the ayurvedic system, which forms the basis of spirituality, food, and health.

Eating with one's hands, to become one with the food.

Eating with one’s hands, to become one with the food.

One could say that ghee is the foundation of Indian life and culture, just as the tortilla is elemental to Mexico. I would venture to say that Aditi Prakash carefully chose the brand name Pure Ghee for the textile design company she started seven years ago to connect what she makes to what is second nature here. Elemental. Essential. Necessary.

Trademark cloth flowers embellish zipper pulls on scrap fabric bag

Trademark cloth flowers embellish zipper pulls on scrap fabric bag

Aditi employs women who are migrants, takes them off the street, trains them in sewing skills and gives them employment. Women sew. Men complete the finish work, led by a master tailor from the neighborhood, who supervises the apprentices. There are two levels of quality control and each product is nearly perfect, just like ghee.

Pure Ghee staff member who oversees quality control

Pure Ghee staff member who oversees quality control

Aditi invited Nidhi and me to her home for a simple Indian vegetarian lunch, to see her workshop studio, so I could learn about the processes and products, and meet the staff who make the bags and accessories that make their way to shops and boutiques throughout the country.

Master tailor finishes edges of new bag design.

Master tailor finishes edges of new bag design.

First, let’s talk about lunch.

Aditi says she uses turmeric in everything. Nidhi echoes this. Turmeric has antiseptic healing powers they say. They add it to yellow lentils with salt and cook the lentils in a stove top pressure cooker for about 30 minutes.

Ghee, chili mustard and curry leaves simmer on stovetop

Ghee, chili mustard and curry leaves simmer on stovetop

In a separate spoon with very large bowl, Aditi combines about 1/4 c. ghee, fresh curry leaves, red chilis from her home state of Hyderabad, cumin and mustard seed. The bowl of the spoon goes over the gas burner until the mixture simmers and cooks, coming to a low boil.

Aditi serves lentil soup in small bowls, a garnish to rice and vegetables

Aditi serves lentil soup in small bowls, a garnish to rice and vegetables

This is added to the lentils, that now has the consistency of a thick soup.

In another cooking pot is potatoes, cauliflower and peas.

Food is ayurvedic, Aditi says. Nidhi adds that cooking is not written down but passed through the generations as part of the cultural tradition. She learned from her mother. Both are independent, creative women who prepare vegetarian meals in the Hindu tradition daily for their husbands.

Silk-cotton draw string bags worn with the sari

Silk-cotton draw string bags worn with the sari for evenings, weddings

Homemade roti, a whole grain flat bread that looks like a tortilla (they both make this from scratch), and brown rice are served as a base for the lentils and vegetable medley. Everyone uses shallow metal plates that look like a cake pan.

Aditi Prakash in her showroom. People find us, she says.

Aditi Prakash in her showroom. People find us, she says.

We eat with the fingers of our right hand, important to bring the five elements from table to body, in complete circle of life and sustenance.

Traditional plaque in Aditi's home.

Traditional plaque in Aditi’s home.

Aditi’s husband is a filmmaker. Both work from home and they built a three-level workspace where each has dominion. Aditi supports craft artisans from throughout India and as an industrial designer, has helped many refine their products to bring to the marketplace.

Bag patterns hang in small workshop space

Bag patterns hang in small workshop space

After lunch and a modest shopping spree (thank goodness Pure Ghee accepts credit cards), the three of us went off to the Nature Bazaar, a cooperative of crafts-people and textile artists from throughout the country.

Artist Nidhi Khurana, New Delhi, November 2016

Artist Nidhi Khurana, New Delhi, November 2016

Aditi says this has one of the best selections in all of Delhi, with very fair prices. It is off-the-beaten-path for tourists but well worth the visit. For me, it will need several hours. There are textiles, lengths of cloth by the meter, paintings and drawings, folk art, brass bells, sari, indigo and Khadi clothing, jewelry from Afghanistan.

Pure Ghee workshop in action

Pure Ghee workshop in action

If you haven’t noticed, India is about color, texture and sound. It is about silk, cotton and the resurgence of tradition. Both Nidhi and Aditi say that the sari is standard daily dress for women.

Lunch preparation, a vegetarian Hindu meal accompanied by Hyerabad mango pickle.

Lunch preparation, a vegetarian Hindu meal with Hyderabad mango pickle.

I’m going back to Nature Bazaar today. There are over 100 vendors with central payment stations. And, yes, credit cards accepted. Perfect for the cash crisis in play now. I’ll be writing more about this. Perhaps tomorrow.

Sneak preview of Nature Bazaar: piles of indigo and block prints

Sneak preview of Nature Bazaar: piles of indigo and block prints

 

 

 

8 Responses to India Journal: Visit to Pure Ghee Textile Designs

  1. Just woke to read about a terrible train crash in India!!!
    Hope you and your friends are far away from that catastrophe
    Please post that all is well

  2. Hi Norma, thanks for the lovely detailed post about us on your blog . Request you to add a link to our website http://www.puregheedesigns.com
    Looking forward to seeing you next week. Have a great trip to Agra

  3. Hey Norma quite a few artisans from Kutch at the Nature Bazaar and if you can please look out for Archana Kumari – delightful young woman who flew in the face of her village customs and went off to study in Delhi and now is the pride of her village as she employs many local women! I am loving watching your journey unfold. With you all the way. I especially love how everyone’s journey is completely different and yet the same in richness!

  4. I am following your journey with great interest! Thank you, Norma.

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