NORMA L. HAWTHORNE, normahawthorne@mac.com, http://oaxacaculture.com
SUMMARY OF QUALIFICATIONS
- Strategic leader with 30+ years of experience in higher education, health care and not-for-profit leadership, including global program development and delivery, major gift fundraising, marketing, qualitative research, communications, and public/media relations; skilled proposal writer
- Proven ability to develop and implement plans that are results-driven by motivating and collaborating with diverse constituencies, including students, faculty, staff, alumni, parents, friends, corporations and foundations, and other supporters; successfully employ social networking, e-marketing and e-communications strategy
- Broad personal interests in issues and ideas of culture, society, gender, health care, business and the arts, with the creative energy to organize and deliver extensive educational experiences and messages that build community
- Success in a university health care/nursing development environment, including major gifts, foundation and corporate relations, annual fund, planned giving, and development communications; effective fundraiser with skills to research, identify, cultivate and steward the donor relations; board and volunteer relations
- Energetic, resourceful, creative and entrepreneurial with the focus to set and achieve significant goals
EDUCATION
M.S., Administration, The University of Notre Dame, Mendoza College of Business
B.A., History, California State University at Northridge
PROFESSIONAL EXPERIENCE
Oaxaca Cultural Navigator LLC, Oaxaca, Mexico, Owner Manager, 2006-Present
- Develop and deliver educational short-courses and workshops annually for adults and university students
- Consultant to Mexican state and local tourism departments on economic development, marketing and promotion
- Use Internet marketing via website/blog: oaxacaculture.com
- Provide all in-country infrastructure support, needs assessment and evaluation
- Sample topics: creative writing, documentary photography and filmmaking, mixed media art, textiles/weaving/ design/history, archeology and architecture, ecology/biodiversity/sustainable development
- Place university students in externships and residencies for multicultural study abroad experience
University of North Carolina at Chapel Hill School of Nursing, Director of Advancement and Executive Director, School of Nursing Foundation, Inc., 2001-2011
- Raised over $23M; built endowment from $9M to $21M; initiated successful planned giving program
- Increased participation by alumni, students and faculty in events, programs and giving
- Directed Foundation and Alumni Association boards; engaged active, generous leaders
- Developed electronic, print and editorial strategies to reach readers at various lifecycle stages, including magazines, e-News, e-Thank You, Facebook, SON blog, Twitter, Web communications
- Produced numerous SON events: London Alumni/Doctoral Student Comparative Health Systems Study Program; major celebratory, awards and recognition programs
- Created, produced, directed documentary film showcasing research/education/service mission to attract financial support and investment
- Represent faculty and co-author proposals to corporations and foundations, such as Robert Wood Johnson Foundation, Hartford Foundation, Kate B. Reynolds Charitable Trust, Gertrude Skelly Charitable Trust, Z. Smith Reynolds, and State of North Carolina
- Lead three-person team; report to the Dean of the School
Norma Singleton & Associates, Pittsboro, NC, Principal, 1998-2001
Educational services, marketing and communications consultant for various clients, including Duke University Medical Center, UNC Chapel Hill School of Public Health, Winston-Salem State University, Roanoke (Virginia) Higher Education Center, and ProcessWorks Training Collaborative.
American Social Health Association, Research Triangle Park, NC, Senior Director of Marketing and Communications, 1999-2001
- Directed publication and sales of infectious disease health education information to U.S. and global markets
- Responsible for $1M revenue generating budget; managed 11-person staff
- Solicited and secured underwriting from pharmaceutical, medical device and managed care organizations
- Organized and managed Centers for Disease Control and Prevention National STD Conference with over 600 attendees and 50 paid exhibitors; served as liaison to CDC; served on national program committee
The George Washington University, Washington, DC, Director of Corporate and Community Relations, and Director of Marketing, 1990-1999
- Co-founder of the GW graduate teaching and research campus in the Northern Virginia technology corridor; managed media relations with Washington Post
- Created innovative corporate, business and community outreach conferences, seminars, programs and events; recruitment strategies and materials for master’s, doctoral and continuing education programs
- Established advisory board of industry leaders, including the Corporate Liaison Program
- Initiated federal and state legislative affairs program; developed advocacy agenda and strategies; organized visits to Capitol Hill and Richmond, Virginia with university officials
- Led Internet identity and Web site development team
- Increased revenue from $6M to $12M and research funding from $50K to $11.5M
- Managed staff of three, reported to the Dean; liaison to eight graduate program deans/directors
University of Virginia, Charlottesville, VA, Statewide Director of Marketing, Division of Continuing Education, 1989-1990
- Internal consultant to seven regional center directors, 12 professional development seminar program directors, administrators and faculty to assess, create and deliver academic programs
- Conducted market research to identify and recommend relevant degrees, program issues and topics; produced catalogs, brochures, print advertising for regional, state and national recruitment
- Managed nine staff in self-supporting division
Indiana University, South Bend, IN, Marketing Manager and Director of Noncredit Courses, Division of Continuing Education, 1982-1989
- Created and managed a portfolio of over 100 professional development, certificate, youth and adult enrichment seminars, conferences and courses annually
- Collaborated with faculty to produce innovative events to showcase art, music, literature and encourage young women to become scientists
- Identified and hired community, civic and business leaders as adjunct instructors
- Secured funders and sponsors; developed and negotiated co-sponsored programs for broader market reach
- Published catalogs, brochures; managed graphic designer, in-house database
- Built self-supporting operation from $300,000 to $1.5M annual revenue
Clay Kitchen, Inc., South Bend, IN, Owner-Manager, 1978-1982
- Organized start-up and initial capitalization of innovative retail cookware shop, cooking school, catering operation and café; structured business and marketing plans, secured financing
- Managed day-to-day operations: staffing, product wholesale purchasing, retail sales, promotions and special events; developed class schedule and catalog; hired and trained lay teachers
- Built business to $200K annual sales
PROFESSIONAL ACTIVITIES
Professional Memberships and Associations
Hartford Geriatric Nursing Initiative (Hartford Foundation/AACN) Strategic Task Force, 1/2011-Present
American Association of Colleges of Nursing (AACN) Advancement Professionals, 2001-present
Immediate Past Chair, National Steering Committee, 2009-2010
Chair, National Steering Committee, 2008-2009
Member, National Steering Committee, 2007-2008
Member, Leadership Succession Committee, 2006
Council for the Advancement of Secondary Education, 2001-present
Women in Technology, Washington, DC, 1995-1999
University Continuing Education Association, 1982-1999; national board of directors, 1996-1998; chair, national division of marketing and promotion, 1990-1992
Awards
National Health Information Award for outstanding consumer health educational materials, 2000
Aesculapius Award for Health Communications, Health Improvement Institute, 1999
Distinguished Service Award, Economic Development Commission, Loudoun County, VA, 1998
Outstanding Academic Program Award, University Continuing Education Association, for
“Corporate Liaison Program, Establishing Model Partnerships,” 1997
Strategic Marketing Award, University Continuing Education Association, 1989
Strategic Marketing Award, American Marketing Association, 1988
Outstanding Noncredit Certificate Program Curriculum Award, University Continuing
Education Association, in cooperation with the Society for Human Resource Management, 1987
Gold Addy, Sales and Advertising Executives Club, 1987
Silver Addy, Sales and Advertising Executives Club, 1986
Outstanding Noncredit Conference Programming Award, University Continuing Education Association, 1986
Institutional Committee Service
Search Committee, Dean, School of Nursing, 2008-2009
SON, International Geriatric Clinical Simulation Conference Planning Committee, 2007-2009
SON Global Nursing Advisory Committee, 2008-present, student sponsor-Oaxaca
UNC Development, Small Shops Retreat Task Force, 2008
SON, Gero HRSA Grant Committee, 2007-present
SON, Gerontological Nurses Week Committee, 2007-2008
SON, International Association for Human Caring Conference Planning Committee, 2007-2008
Task Force for Prospect Management, University Development, UNC, 2007
Search Committee, Director of Development, UNC Health Sciences Library, 2005
Advancement Training for Deans and Directors Committee, UNC University Development, 2005
President’s Task Force on National and Regional Marketing, The George Washington University, 1998
Author, Memorandum of Understanding between Virginia’s Center for Innovative Technology And The George Washington University, 1997
Recent Publications and Presentations
Hawthorne, N., “I’m a Carolina Nurse,” video, executive producer, October 2010
Hawthorne, N., “Ready to Eat…Now, All Done” documentary film producer/director, July 2009
Hawthorne, N., “Strategic Messaging for Fundraising Success,” AACN National Conference, March 2009
Hawthorne, N., “Anatomy of a Campaign,” AACN National Conference, Washington, DC March 2008
Hawthorne, N., “Promoting and Embracing Differences,” Office of Multicultural Affairs, UNC Chapel Hill School of Nursing, April 2008
Hawthorne, N., “e-Thank You” card using flash for annual gifts, 2007
Hawthorne, N., “Opportunity Calls,” faculty recruitment brochure, UNC Chapel Hill SON 2007
Hawthorne, N., “It’s a Man’s Job, Too!,” nursing recruitment brochure, UNC Chapel Hill SON 2007
Hawthorne, N. and Palmer, M.H., Gerontology and Aging Website, UNC Chapel Hill SON 2007
Hawthorne, N., “Maximizing Milestones: Alumni Relations & Development,” AACN-AP National Meeting, Washington, DC, March 2007
Hawthorne, N., and Dindino-Meyers, Amanda, “New Faculty Handbook for Advancement,” 2005-2006
Singleton (Hawthorne), N. and Austell, A. et al, “Getting the Word Out: Communicating Sexual Health
Messages to the Public,” Centers for Disease Control and Prevention National STD Prevention Conference, Milwaukee, WI, 2000
Singleton (Hawthorne), “Solutions for Shaping the Future of Health Care,” Duke University Medical Center, 2000
Singleton et al, www.iwannaknow.org content development for ASHA STD Prevention teen Web site
Singleton and D’Alessandro, M., “School Technology Day: Models, Mentors and School- University Partnerships,” 1999
Singleton, “The Dog Show,” short fiction reading invitational, The Gargoyle Bookstore,Washington, DC, 1999
Singleton and Knafel, J., “Developing Strong Community Partnerships,” UCEA National Conference, Louisville, KY, 1998
Singleton, short fiction story, “The Fall,” The Public Pamphlet Literary Magazine, Leesburg, VA, 1998
Singleton, “Developing Corporate Partnerships,” Clemson University Advanced Seminar and Conference Marketing Forum, Washington, DC, 1998
Singleton, “Linking Industry to the University,” UCEA National Marketing Conference, New Orleans, LA, 1997 and UCEA National Conference, Anaheim, CA, 1995
Singleton, “Higher Education Marketing: Centralized and Decentralized Cost/Benefit Models,” UCEA National Marketing Conference, San Antonio, TX, 1993
Singleton, “Developing Successful Marketing Plans,” UCEA National Conference, San Diego, CA, 1992
Singleton, “Cluster Marketing: What the Research Tells You,” UCEA National Conference, New Orleans, LA, 1990
Singleton, “Effective Direct Mail Marketing Strategies,” UCEA National Conference, Salt Lake City, UT, 1989
Singleton, “Faculty Orientation Handbook: A Model for Adult Teaching and Learning,” Indiana University at South Bend, Division of Continuing Education, 1984 (annual updated editions)
Other Program Development Highlights
International Geriatric Nursing Conference with Flinders University, Adelaide, Australia, April 2009
International Association for Human Caring 30th Conference, Chapel Hill, NC, April 2008
Grand Rounds Forum: Gerontology and Aging in collaboration with industry sponsors, 2007
Leadership Institute for Integrated Health, GWU and Rubbermaid Commercial Products,Lansdowne, Virginia, 1999
PBS The Business Channel Distance Education Partnership, GWU, 1998
“Breaking the Glass Ceiling,” teleconference and panel discussion, GWU 1998
Corporate Liaison Program, GWU, 1990-1999
Corporate Liaison Program Distinguished Speaker Series, GWU, 1992-1999
Executive Doctoral Program in Higher Education Administration, GWU, 1998
Public Policy Forum, GWU, 1997
“Jazz Lab and Jam Session,” GWU in partnership with the School of Music, Loudoun County
Public Schools, and Loudoun Tourism Council, 1997-1999
Accelerated Master of Science in Telecommunications and Computers, GWU School of Engineering, 1996
“How America’s Business Works,” summer internship, GWU partnership with Loudoun County
Public Schools, Higher Education Consortium, Department of Economic Development, 1995
“The Green University,” model interdisciplinary environmental education program, GWU, 1995
“In Concert and Conversation,” cultural arts and music series, GWU, quarterly, 1990-1999
Technology and Business Competitiveness EXPO, annually, GWU 1990-1999
Elementary and Middle School Technology Day partnership with Fairfax and Loudoun Counties superintendents of public instruction, 1996
Marketing and strategic planning for: Executive Master of Business Administration, Executive
Master of Science in Information Systems, Certificate Program in Aviation Safety, Certificate Program in Risk Reliability and Assessment Management, master’s and doctoral programs in electrical engineering, computer science, operations research, environmental engineering and engineering management, GWU, 1990-1999
“Earth 2020,” environmental policy education program, University of Virginia, 1990
Certificate Program in Health Care Management with Virginia Hospital Association, UVA, 1990
“Doing Business with the Japanese,” conference, Indiana University at South Bend, 1987
“Great Chefs of France Culinary Tour,” to meet Paul Bocuse, Alain Chapel and
Georges Blanc, Lyon, France, 1986 (producer and tour guide)
“Folk Art Tour of Northern Indiana: An Introduction to Amish Life and Culture”, Indiana University at South Bend, 1985-1987
“Managing in a Family Business,” conference, Indiana University at South Bend, 1985
