Resume for Norma Hawthorne



  • Published writer and photographer, successful producer of programs and events
  • Strategic leader with 25 years of experience in higher education, health care and not-for-profit leadership, including global program development and delivery, major gift fundraising, marketing, qualitative research, communications, and public/media relations; skilled proposal writer
  • Proven ability to develop and implement plans that are results-driven by motivating and collaborating with diverse constituencies, including students, faculty, staff, alumni, parents, friends, corporations and foundations, and other supporters; successfully employs social networking, e-marketing and e-communications strategy
  • Broad personal interests in issues and ideas of culture, society, gender, health care, business and the arts, with the creative energy to organize and deliver extensive educational experiences and messages that build community
  • Success in a university health care/nursing development environment, including major gifts, foundation and corporate relations, annual fund, planned giving, and development communications; effective fundraiser with skills to research, identify, cultivate and steward the donor relations; board and volunteer relations
  • Energetic, resourceful, creative and entrepreneurial with the focus to set and achieve significant goals


  • M.S., Administration, The University of Notre Dame, Mendoza College of Business
  • B.A., History, California State University at Northridge


Oaxaca Cultural Navigator LLC, Oaxaca, Mexico, Owner Entrepreneur, 2006-Present

  • Develops and delivers public and customized educational short-courses and workshops
  • Consults to Mexican state and local tourism departments on economic development, marketing and promotion
  • Uses Internet marketing via website/blog:
  • Provides all in-country infrastructure support, needs assessment and evaluation
  • Offers topics such as creative writing, documentary photography and filmmaking, mixed media art, textiles/weaving/ design/history, archeology and architecture, ecology/biodiversity/sustainable development
  • Places university students in health care externships and residencies in rural indigenous village health clinic

University of North Carolina at Chapel Hill School of Nursing (SON), Director of Advancement and Executive Director, School of Nursing Foundation, Inc., 2001-2011

  • Raised over $23M; built endowment from $9M to $21M; initiated successful planned giving program
  • Increased participation by alumni, students and faculty in events, programs and giving
  • Directed Foundation and Alumni Association boards; engaged active, generous leaders
  • Developed electronic, print and editorial strategies to reach readers at various lifecycle stages, including magazines, e-News, e-Thank You, Facebook, SON blog, Twitter, Web communications
  • Produced numerous SON events:  London Alumni/Doctoral Student Comparative Health Systems Study Program; major celebratory, awards and recognition programs
  • Created, produced, directed documentary film showcasing research/education/service mission to attract financial support and investment
  • Represented faculty and authored proposals to corporations and foundations, such as Robert Wood Johnson Foundation, Hartford Foundation, Kate B. Reynolds Charitable Trust, Gertrude Skelly Charitable Trust, Z. Smith Reynolds, and State of North Carolina

Norma Singleton & Associates, Pittsboro, NC, Principal, 1998-2001 Educational services, marketing and communications consultant for various clients, including Duke University Medical Center, UNC Chapel Hill School of Public Health, Winston-Salem State University, Roanoke (Virginia) Higher Education Center, and ProcessWorks Training Collaborative.

American Social Health Association, Research Triangle Park, NC, Senior Director of Marketing and Communications, 1999-2001

  • Directed publication, sales, marketing of health education information to U.S. and global markets
  • Responsible for $1M revenue generating budget; managed 11-person staff
  • Solicited and secured underwriting from pharmaceutical, medical device and managed care organizations
  • Organized and managed Centers for Disease Control and Prevention National STD Conference with over 600 attendees and paid exhibitors; served as liaison to CDC; served on national program committee

The George Washington University, Washington, DC, Director of Corporate and Community Relations, and Director of Marketing, 1990-1999

  • Co-founder of the GW graduate teaching and research campus in the Northern Virginia technology corridor; managed media relations with Washington Post
  • Created innovative corporate, business and community outreach conferences, seminars, programs and events; recruitment strategies and materials for master’s, doctoral and continuing education programs
  • Established advisory board of industry leaders, including the Corporate Liaison Program
  • Initiated federal and state legislative affairs program; developed advocacy agenda and strategies; organized visits to Capitol Hill and Richmond, Virginia with university officials
  • Led Internet identity and Web site development team
  • Increased revenue from $6M to $12M and research funding from $50K to $11.5M
  • Managed staff of three, reported to the Dean; liaison to eight graduate program deans/directors

University of Virginia, Charlottesville, VA, Statewide Director of Marketing, Division of Continuing Education, 1989-1990

  • Internal consultant to seven regional center directors, 12 professional development seminar program directors, administrators and faculty to assess, create and deliver academic programs
  • Conducted market research to identify and recommend relevant degrees, program issues and topics; produced catalogs, brochures, print advertising for regional, state and national recruitment
  • Managed nine staff in self-supporting division

Indiana University, South Bend, IN, Marketing Manager and Director of Noncredit Courses, Division of Continuing Education, 1982-1989

  • Created and managed a portfolio of over 100 professional development, certificate, youth and adult enrichment seminars, conferences and courses annually
  • Collaborated with faculty to produce innovative events to showcase art, music, literature and encourage young women to become scientists
  • Identified and hired community, civic and business leaders as adjunct instructors
  • Secured funders and sponsors; developed and negotiated co-sponsored programs for broader market reach
  • Published catalogs, brochures; managed graphic designer, in-house database
  • Built self-supporting operation from $300,000 to $1.5M annual revenue


Professional Memberships and Associations

Hartford Geriatric Nursing Initiative (Hartford Foundation/AACN) Strategic Task Force, 2011

American Association of Colleges of Nursing (AACN) Advancement Professionals, 2001-2011

Immediate Past Chair, National Steering Committee, 2009-2010

Chair, National Steering Committee, 2008-2009

Member, National Steering Committee, 2007-2008

Member, Leadership Succession Committee, 2006

Council for the Advancement of Secondary Education, 2001-2011

Women in Technology, Washington, DC, 1995-1999

University Continuing Education Association, 1982-1999; national board of directors, 1996-1998; chair, national division of marketing and promotion, 1990-1992

Selected Recent Awards

National Health Information Award for outstanding consumer health educational materials, 2000

Aesculapius Award for Health Communications, Health Improvement Institute, 1999

Distinguished Service Award, Economic Development Commission, Loudoun County, VA, 1998

Outstanding Academic Program Award, University Continuing Education Association, for “Corporate Liaison Program, Establishing Model Partnerships,” 1997



























4 Responses to Resume for Norma Hawthorne

  1. I would like to attend the tapestry weaving workshop in early April and am working on my passport right now. I’m also figuring out the budget and wonder if you might have a ball park estimate of additional transportation costs i.e. from the airport to lodging and from lodging to the workshop…

    I thank you in advance for your response. :-)

    Valarie James

  2. I am trying to find Pablo Marsh to see if he still works as a guide for private couples wanting to explore Oaxaca area. We and friends used him in past but the email we have for him is no longer good. At time he did work with Marma Hawthorne I am told so thought would try this.

    Thank you.

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