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Norma Writes for Selvedge Magazine Issues #89 + #109
Creating Connection and Meaning between travelers and with indigenous artisans. Meet makers where they live and work. Join small groups of like-minded explorers. Go deep into remote villages. Gain insights. Support cultural heritage and sustainable traditions ie. hand weaving and natural dyeing. Create value and memories. Enjoy hands-on experiences. Make a difference.
What is a Study Tour: Our programs are designed as learning experiences, and as such we talk with makers about how and why they create, what is meaningful to them in their designs, the ancient history of patterning and design, use of color, tradition and innovation, values and cultural continuity, and the social context within which they work. First and foremost, we are educators. Norma worked in top US universities for over 35 years and Eric founded the education department at Oaxaca’s textile museum. We create connection and help artisans reach people who value them and their work.
Why We Left, Expat Anthology: Norma’s Personal Essay
We Contribute Two Chapters!
Meet Makers. Make a DifferenceOaxaca Cultural Navigator LLC has offered programs in Mexico since 2006. We have over 30 years of university, textile and artisan development experience. See About Us.
Programs can be scheduled to meet your independent travel plans. Send us your available dates.
Designers, retailers, wholesalers, curators, universities and others come to us to develop artisan relationships, customized itineraries, study abroad programs, meetings and conferences. It's our pleasure to make arrangements.
Select Clients *Abeja Boutique, Houston *Selvedge Magazine-London, UK *Esprit Travel and Tours *Penland School of Crafts *North Carolina State University *WARP Weave a Real Peace *Methodist University *MINNA-Goods *Smockingbird Kids *MINNA *University of North Carolina at Chapel Hill
Tell us how we can put a program together for you! Send an email firstname.lastname@example.org
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- NY Times, Weavers Embrace Natural Dye Alternatives
- NY Times, Open Thread–Style News
- NY Times, 36-Hours: Oaxaca, Mexico
- Cooking Classes–El Sabor Zapoteco
- Currency Converter
- Fe y Lola Rugs by Chavez Santiago Family
- Friends of Oaxaca Folk Art
- Hoofing It In Oaxaca Hikes
- Living Textiles of Mexico
- Mexican Indigenous Textiles Project
- Museo Textil de Oaxaca
- Oaxaca Lending Library
- Oaxaca Weather
- Taller Teñido a Mano Natural Dyes
Boulenc: Bringing a World of Flavors to Artisan Bread + More in Oaxaca, Mexico
We invited Martha Sorensen to write this post. She has raved about Boulenc since they opened. Martha makes it a daily breakfast habit to include a slice or two of toasty, crusty rye or whole grain bread from Boulenc topped with their not t00 sweet house made mango jam. She’s got me hooked.
Bernardo Davila (left) and Juan Pablo Hernandez, founder, welcome bread lovers
Walk through the doorway of Boulenc and the comforting scent of fresh-baked bread and pastries envelops you. On the high shelves behind the front counter, whole grain sourdough loaves topped with artistic flour swirls or leaf patterns delight the eye. More than a bakery, good food to eat is here, too. Boulenc is a cafe, restaurant, bakery and provisions shop.
In the glass cabinet below, cardamom rolls sit beside ricotta berry Danish, orange chocolate brioche and buttery concha rolls decorated with a sprinkling of cocoa powder. Each beckons with the promise of a taste sensation.
To the right, a bread oven from Sweden purchased via eBay warms the room. The six bar stools are usually filled. Behind the bar is a bookshelf with a collection of master bread making books, including Tartine Bread from San Francisco’s renowned artisan bakery. In the kitchen, four young bakers look up from their floury hands with a smile of greeting. Can this be Oaxaca?
Born in Saltillo, Coahuila, Juan Pablo Hernandez, a.k.a. Papa, is the founder of the European-style artisan bakery Boulenc. He began baking years ago while still in school, ordered books and later experimented in a friend’s Oaxaca restaurant. Passionate about producing the highest quality, he gave away bread in exchange for comments.
Then, he sold loaves at El Pochote while learning the art of baguette and croissant making from a young French baker who was traveling through Mexico. In January 2014, with Bernardo Davila and two other friends from Saltillo, he opened Boulenc.
Juan Pablo’s European apprenticeship came from an unlikely source: a Dubai entrepreneur who found him via an international bakers’ Facebook group. She was looking for someone to open an artisan bakery there. Last autumn she sponsored his travels to Sweden, Denmark and France. In October, he was in Dubai for a month where he made sourdough pan de muertos. Juan Pablo says that over 5,000 Mexican families live in Dubai.
His time in Scandinavia was life-changing. In southern Sweden, he took a sourdough course from world-renowned baker Manfred Enoksson, (who taught him to make cardamom rolls) learning more about stone-milled organic whole grains and the sourdough fermentation process. The living microbes in the culture need care. As Juan Pablo says, it is a relationship that must be nurtured. “It makes you humble,” he says. Most of products in Boulenc have a sourdough element. All other ingredients are sourced as locally as possible, including wheat from Nochixtlan in the Mixteca region of Oaxaca and cacao cream from another part of Mexico.
Using a term from his permaculture training, Juan Pablo says that he and his partners see Boulenc as “a spiral, not a pyramid.” While there is some specialization, everyone at Boulenc has multiple roles, contributes ideas for new products, and values working together for the good of the community. This includes sharing sources and information with new bakeries that have a commitment to quality.
They have given one bread making class and hope to do more. At the end of the day, any bread that is left over goes to an orphanage and a social service organization. Part of Juan Pablo’s mission is to educate about the importance of eating bread that is nutritious vs. bread made from white flour and chemicals in an industrial process. He sees this as vital, particularly here in Mexico where obesity rates are among the highest in the world.
Boulenc, Porfirio Diaz 222, between Murguia and Morelos, Centro, Oaxaca, (951) 514-0582
Boulenc’s future plans include opening a pizza cafe at a location nearby. For more information, including photos and short videos go to:
Norma’s Notes: Belly up to the bar and grab one of the six bar stools that overlooks the kitchen. Come for breakfast and order Shakshuka, a Lebanese poached egg and spicy tomato dish or a Belgian waffle drizzled with chocolate syrup, nuts and fresh fruit. Don’t be in a rush. This is slow food. Wait with a cup of the organic coffee or aromatic hot chocolate made with milk. Lunch offers up pizza rolls and tasty sandwiches on crusty bread. My favorite is the 100% rye infused with nuts, a meal in itself.
Posted in Cultural Commentary, Dining and Lodging, Food & Recipes, Photography, Travel & Tourism
Tagged artisan, bakery, Boulanc, Boulenc, bread, cafe, cooking, European, food, Mexico, Oaxaca, organic, permaculture, restaurant, sourdough